Topics
Cust groups every customer conversation by topic, so you can see what your customers are talking about most.
What gets categorized
Cust automatically reads every customer interaction across your connected channels and assigns each one to a topic. Sources include:
- Emails
- Call transcripts
- Support chats
- Other text-based conversations across your integrations
Common use cases
A topic view gives you a single lens onto signal that is otherwise buried across hundreds of threads:
- Product feedback: what is working, what is confusing.
- Feature requests: what customers are explicitly asking for.
- Success stories: outcomes worth amplifying in marketing, case studies, and renewals.
- Churn risk: hints of dissatisfaction or competitor mentions before they become formal escalations.
and many more.
Drill into a topic
Click any topic to see:
- The specific mentions that fed into it, in context.
- The customers who raised it.
- Direct actions you can take from there.