Action Hub

Get it done

Cust automatically fills in the task description with the necessary context. Each task gets created with a unique CTA that lets you complete the end-to-end action in just a few clicks.

Where tasks come from

Tasks get created from:

• Workflows
• Guidance
• Call transcripts
• Manual tasks: items you or your teammates created by hand.
• Best-practice recommendations: AI watches for patterns where the right next step is well established and creates the action for you. The most common example is the email reminders, covered below.

Best-practice email reminders

Cust monitors your customer email threads and creates a reminder when a reply is expected but missing. Two reminder types exist.

Follow-up reminders

Created 3 business days after your last email to the customer when they have not replied. If your follow-up email also goes unanswered, Cust creates another reminder 3 business days later.

Reply reminders

Created 3 business days after the customer's last email when you have not replied.

Both reminder types are only created when AI determines a reply is actually expected (for example, a question was asked or a meeting was proposed). Threads where no reply is needed are ignored.

When reminders are removed

Reminder tasks are deleted automatically once they are no longer relevant:

• 14 days pass since the email was sent or received, or
• A new email is sent or received on the same thread.

For example, a customer emails you on Monday. You have not replied by Thursday (three business days later), so Cust creates a reply reminder. When you reply on Friday, the reminder is deleted automatically.