Integrations
Connect your CRM, email, calendar, product usage, and conversation data so Cust can build a complete picture of every customer.
Cust is only as useful as the data it can see. Integrations bring your customer data into one place, so health scores, signals, and recommendations reflect what is actually happening across every account.
Supported integrations
CRM
Salesforce
HubSpot
Close
Zoho
Nutshell
Support and messaging
Zendesk
Intercom
Pylon
Calls and meetings
Gong
Fireflies
Modjo
Granola
Zoom
Email and calendar
Gmail
Office 365
SMTP / IMAP
Product usage and data warehouse
Snowflake
BigQuery
Mixpanel
PostHog
Issue tracking
Jira
What Cust syncs
Depending on the source, an integration can sync:
- Companies and contacts: your accounts and the people on them.
- Deals and transactions: contract and revenue data, used for managed revenue and lifecycle.
- Calls and meetings: recordings and transcripts, analyzed for sentiment and topics.
- Tasks: open work tied to an account.
- Product usage and metrics: events and usage levels that drive adoption signals and user statuses.
Connecting an integration
Admins manage integrations in Settings under Integrations.
Choose a provider and authorize it
Pick the integration and connect it with OAuth where supported, or with an API key.
Select what to sync
Choose which resources to bring in, such as companies, contacts, deals, calls, tasks, and product events.
Let the initial sync run
Cust imports your data, then keeps it up to date. Each connection shows whether it is connected, disconnected, or needs re-authentication.
Start with your CRM
Your CRM defines who your customers are, so connect it first. See Data handling for exactly what Cust syncs and how to limit scope.